As the name yells out, Realme was made to beat Redmi. Why Xiaomi launched POCO as a new sub-brand when it was running a great business? Secondly, the display of the Xiaomi Poco F3 is a 6.67-inch AMOLED panel with 1080 x 2400 pixels resolution. Poco powered by Xiaomi Poco might be a sub-brand, but it will clearly rely on Xiaomi’s resources to boost distribution, sales, and even after-sales. © 91digital Web Private Limited. Shopping. At the onset of 2020, the company has announced that Poco … POCO plans to follow the same strategy for the foreseeable future, which means you can expect upcoming POCO phones to also be inspired by Xiaomi’s devices. The Poco F1 has been one of the best value for money phones this year. Why Xiaomi Why? Xiaomi said today it is spinning off POCO, a sub-smartphone brand it created in 2018, as a standalone company that will now run independently of the Chinese electronics giant and make its own market strategy. Now the question arises why is Xiaomi … That, however, does not appear to be the case as it has now been moved to the POCO section. Xiaomi, under its new sub-brand POCO, has launched the POCO F1. That offered top of the line specifications at an affordable price. 17,999 @happimobiles, Rs. With the base version priced at Rs 19,999, it is the cheapest phone to house the Qualcomm Snapdragon 845 processor. POCO C3, POCO M2 Pro, and more have launched as rebranded Xiaomi devices. 18,499 @Tata CLiQ, Rs. Why They Launched Poco F1? Strategy ? Notably, the Poco F1 is the cheapest Snapdragon 845 phone available in the country right now and even after months of its launch, it has no … They could never fit in the category of budget smartphones. Poco was launched by Xiaomi back in august 2018 and Poco F1 was the only smartphone launched under the sub-brand. Xiaomi India launched the Poco F1 in August last year and since then the phone has been making headlines, and mostly for good reasons. 10,990 @Flipkart, Rs. The company also plans to use MIUI on its phones and has no plans to build its own software platform as of now. 64,999 @Amazon, Rs. Brands often tend to follow this strategy and this isn’t anything new in Poco’s case,” Sharma said. 21,490 @Amazon, Rs. The phone has been priced at an incredible Rs 20,999 for the base model (6 GB + 64 GB), going up to Rs 29,999 for the kevlar-backed armoured edition in an 8 GB + 256 GB configuration. After all, it had two segments called MI and Redmi. Xiaomi Poco F3 highlight. 14,599 @happimobiles, Rs. POCO's Country Director Anuj Sharma explains why that is the case. To make a new impression “The Poco F1 was a device that changed the market and consumers expect the same from the successor. Poco was separated into an independent brand by the Chinese electronics giant in 2020, before the launch of its second phone. Technically, Oppo, Vivo and One Plus belong to the same company. The Poco F3 launched with the model number unknown. POCO Beat OnePlus ?? - YouTube. “This is why POCO uses Xiaomi as a platform and improvises on top of it.” He adds that POCO is not the only brand to do this. Also read: POCO C3 with 5,000mAh battery, ad-free MIUI 12 launched in India, priced under Rs 10,000. All Rights Reserved. The Poco F1 was a device that changed the market and consumers expect the same from the successor. The Poco F2 Pro isn’t that device. HT Correspondent. Redmi smartphones are mostly in a cheaper range than MI phones because MI was more into mid-range smartphones. We are working to bring a true successor to the Poco F1 but it will take time for us to develop it,” Sharma said. Xiaomi Poco M3 is Xiaomi's latest entry-level smartphone, launched in December 2020. If yes, how long can it stay in the water? Is FaceApp Safe? Also, Coca Cola and Pepsi rivalries are famous worldwide. Xiaomi as a platform and improvises on top of it.” He adds that POCO is not the only brand to do this. Therefore the POCO F1 was born from scratch as the POCO team got to decide exactly what should be added in the device and what should be left out. We are working to bring a true successor to the Poco F1 but it will take time for us to develop it,” Sharma said. Also, now look at the tag lines. 51,999 @Flipkart, Rs. 24,690 @Amazon, Rs. In 2018, Xiaomi embarked on a new journey as it tested the market with a new smartphone launched under its all-new Pocophone sub-brand. Anuj Sharma claimed in his interview that there is a solid reason for the rebranding. What we are seeing is perhaps an extended fallout of the bad blood between the two phone makers, which peaked when Xiaomi launched the Redmi K20 and the Redmi K20 Pro phones in July last year. In 2018, Xiaomi introduced Poco as a sub-brand, and the first phone Poco F1 was a phenomenal success. Of course, POCO will have to drop 5G compatibility since the high … Hence, POCO utilizes available resources from Xiaomi, including the Operating System skin … The Poco F2 Pro isn’t that device. Redmi smartphones are mostly in a cheaper range than MI phones because MI was more into mid-range smartphones. Xiaomi’s idea was to create differentiation in order to cater to diverse audiences looking for very different things from their phones. Xiaomi has always been playing in the budget-oriented smartphones. Let’s divide this war into two teams – BBK team and Xiaomi team. POCO has been busy in 2020 launching several smartphones in India across the budget and mid-range price segments. This is the reason why devices launched after POCO’s rebirth have been rebranded Xiaomi/Redmi devices. The POCO M2 Pro, for example, is a rebranded Redmi Note 9 Pro while the POCO C3 seems to be a repackaged Redmi 9C. Xiaomi has always been playing in the budget-oriented smartphones. (Poco India) Xiaomi smartly targeted the most selling smartphone of BBK and decided to disrupt the market of One Plus 6. Users can turn off these advertisements on Xiaomi and Realme phones. Do you think you can replicate the success of Xiaomi? POCO explains why some phones are rebranded Xiaomi devices POCO explains why some of its phones are rebranded Xiaomi devices POCO C3 was launched earlier this year as a repackaged Redmi 9C POCO M2 Pro was launched earlier this year as a rebranded Redmi Note 9 Pro Yeah, branding is done smartly with a competitive attitude. Let’s divide this war into two teams – BBK team and Xiaomi team. Rs. Some of these POCO phones have been called out for being too similar to phones from Xiaomi. While both the brands were playing in their own segments, BBK took a move towards budget smartphone market. 9,798 @Flipkart, Rs. https://www.priteshpawar.com/5-reasons-why-xiaomi-became-the-number-one-brand-in-india/tech-industry-and-case-studies/priteshpawar/, Become a member and get access to hundreds of Tech Startups @ Rs 699 only, Best Neckband Earphones Under 3000 Rupees, Chopping Tech – India’s First Platform For Tech Startups. It’s not our intention to replicate the success … “The first OnePlus phone – OnePlus One – was a rebranded Oppo device and similar was the case with Realme’s first phone. Xiaomi Poco F3 will be launched in 2021. 12,999 @Amazon, Rs. Xiaomi had already launched the POCO F1 which was a resounding success, this year Xiaomi announced that they have restructured POCO as an independent brand and will now operate as a sub brand of Xiaomi just like the Redmi brand. Reason being that Xiaomi has always been launching with a very minimum margin. 10,999 @Tata CLiQ, Rs. Watch later. And if it does, then why has Xiaomi not yet launched it. The reason why Poco X2 has come before the Poco F2 could be attributed to the kind of “product decisions” the Xiaomi sub-brand had to take since the launch of its first phone in 2018. Likewise, McDonald’s and Burger King don’t leave any chance to pull each other’s legs. The company today insisted that POCO F1, the only smartphone to be launched under the POCO brand, remains a "successful" handset. Also, they have two sub-brands namely MI and Redmi. 17 Jan 2020, 03:03 PM IST in news Xiaomi’s Poco launched as a sub-brand in 2018 but will work independently going forward. A solid reason for the rebranding BBK and decided to disrupt the market and consumers expect the same the... Coca Cola and Pepsi rivalries are famous worldwide terms of the Redmi K30,... 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